Monday, April 5, 2010

“REUSE THIS CARTON!”

To your left, a P.S.A. from the cardboard envelope that held two orange “Cuspid Cleaners” from the Draplin Design Co. This P.S.A. is but one element that makes shopping with Draplin a value-added experience. Also in the envelope: two stickers and two signed, numbered copies of a “Guide to Fang Hygiene,” brown type on turquoise card stock, uglily beautiful, like the word uglily itself.

Draplin Design Co. and Field Notes Brand seem to hit some deep ancestral idea of guy stuff — Ace combs, key rings, nail clippers, pencils, pocket notebooks, that kind of stuff. “Mixing memory and desire,” as the poet says, for sure.

Further browsing
Draplin Design Co.
Field Notes Brand

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